As lockdowns and restrictions are lifted, there is a strong desire to enjoy new experiences, travel more and focus on well-being in all its forms.
It is no surprise that health has become a priority for many people. This trend is reflected in a more demanding and empowered consumer of wellness travel and health tourism.
According to the Global Wellness Institute (GWI), wellness tourism is “traveling with the purpose of maintaining or improving an individual’s physical and emotional well-being.”
In the coming years, wellness tourism will be the real protagonist, as travelers are eager to make up for lost time during the pandemic.
According to a McKinsey study , 37% of consumers are expected to increase their spending on wellness services in the next year.
Improving overall health is top of mind for consumers around the world. Over the next five years, GWI estimates that the global wellness economy will grow at a steady pace of 9.9% per year . The annual growth rate of wellness tourism is also expected to average 20.9% between 2020 and 2025.
While maintaining strict health measures to prevent infection, the wellness sector will most likely continue to see high demand for physical and emotional well-being through a more open-minded hotel sector.
Wellness offerings will become a differentiating factor for any self-respecting hotel. Guest wellbeing must always be in focus, and this means offering training options – in the gym or in the hotel room – adapted to the visitor’s needs and routines.
Going the extra mile to delight guests with the ultimate wellness experience will equal a satisfied and loyal customer. In fact, according to an internal study conducted by Life Fitness , customers are willing to pay 78% more for a dedicated personal training space. But that’s not all. 38% of travelers find it reasonable to pay 10% more for this type of amenity.
However, offering wellness is not limited to offering fluffy pillows, access to the pool or wishing guests a pleasant stay. Hotels need to learn to design experiences that meet their guests’ wellness expectations from a holistic perspective.
In summary:
- 37% of consumers plan to increase spending on wellness services in the next year.
- The GWI estimates that the global wellbeing economy will grow at a steady pace of 9.9% per year.
- The annual growth rate of wellness tourism is also expected to average 20.9% between 2020 and 2025.
- Guests are willing to pay 78% more for a dedicated personal training area in hotels with fitness facilities.
- 38% of travellers consider it reasonable to pay 10% more for this type of service.
At Life Fitness we are experts in designing spaces and experiences that impact the three main pillars of well-being: physical, emotional and social .
Whether it’s stretching in a relaxing space, small group training to socialize and improve fitness, or fitness equipment tailored to suit all types of guests and hotel design, it’s essential to offer experiences and wellness spaces that delight travelers. And this is a service that should strive for excellence. By putting these tips into practice, you’ll not only gain a competitive advantage over your peers, but you’ll also ensure that your guests return to your hotel.
Do you want to discover how to design extraordinary wellness experiences to delight your guests and improve your RevPAR?